First Wave — A Membership for Meta Ads

Est. 2026Members Only

A Membership

FirstWave

Catch the first wave of every Meta ads shift — see what's working, and how to get there before everyone else.

Two ad coaches, one membership, every Meta & AI shift caught early.

Why Now

Meta ads are changing fast

And most courses you'll find are teaching what worked two years ago. First Wave is for the operators who don't have time to learn the lesson late.

Last year's strategy

The Meta ads playbook from 18 months ago doesn't work the same anymore. New creative formats, new audience signals, new attribution rules. Static knowledge is expensive.

ii.

AI is now buying

Bots, agents, and AI assistants are increasingly making purchase decisions on behalf of humans. Your ads need to reach them too — and most marketers haven't figured this out yet.

iii.

You need a signal source

You don't have time to test every change Meta rolls out. You need a small, sharp room where the actual updates that matter rise to the top — fast.

What's Inside

Everything we've been building

Two ad coaches' full course libraries, monthly live trainings, BotCamp access for annual VIP members, and a community of operators all in one place.

Full course library

Both Jana's and Eliana's full course libraries are inside, ready for you to learn from. No gatekeeping — everything on ads, all in one convenient membership.

Monthly live trainings

One live session a month covering whatever just changed in the platform — Meta updates, new audience tools, creative shifts, AI buyers.

iii

BotCamp access (VIP Only)

Annual VIP members unlock the full BotCamp training: how to start running a business and ads that bots can buy from. Built for the AI-buyer era that's already here.

Community of operators

A Skool community full of business owners actively running ads — not lurkers. Ask questions, see what's working in other niches, find your people.

Frameworks library

The 1-2-3 Method, the Vault personas, the Cliffhanger Formula, and every framework we've built — organized, searchable, ready to use.

Upgrade pathways

Want done-for-you ads? You can upgrade to The Yacht. Want to meet with Jana 1:1? Book a private zoom call. Want to learn how to become an ad manager? Join Eliana's team. First Wave is the home base, all the extras can be found inside.

The Founders

Two coaches, one membership

Both founders bring a decade-plus of Meta ads experience and very different superpowers. Together, you get the full picture.

Founder

Jana Bishop

Ads Strategist

Jana has spent over a decade teaching business owners how to run Meta ads that actually convert. Her courses and frameworks — Facebook Ads Bootcamp, Meta Match, and her Carousel Ads Cliffhanger Formula — have helped over 17,000 founders move from random ads to repeatable systems. Her superpower is seeing where the platform is going before it gets there, and she's been ahead of the AI-buyer shift for over a year.

Founder

Eliana

Metrics Maven

Eliana is the data half of First Wave. While Jana sees the wave coming, Eliana measures it — every CPM, CPC, CTR, ROAS, and attribution shift. She's the one who tells you whether what you're doing is actually working, and her metrics-first approach has helped clients scale ads from $50/day to $5,000/day with confidence. She translates dashboards into decisions.

Founding Membership

Twelve dollars. One membership.

Lock in founding member pricing — $12/month, forever. The price will rise after the founding cohort closes.

First Wave Membership

$12/mo

Founding member pricing. Cancel anytime.

Both founders' full course libraries
Monthly live trainings on what just changed in Meta
Skool community of active ad operators
Every framework, persona, and tool we've built
BotCamp access — ads for AI buyers (Annual VIP only)
Upgrade pathways to The Yacht (done-for-you)

Enter First Wave →

Founding price locked for life · Cancel anytime · Skool-hosted

Common Questions

The fine print

Is this for beginners or experienced advertisers?

Both. The full course library and community is there to help a brand-new advertiser get up to speed quickly, and an experienced one can skip ahead to the advanced modules and live trainings.

What's BotCamp?

BotCamp is our brand-new training on how to optimize your business and ads for AI agents that are increasingly making purchase decisions on behalf of humans. Most marketers haven't optimized for this yet, and the platform is shifting fast. BotCamp is exclusively available to annual VIP members — it's one of the biggest perks of going VIP.

Can I cancel anytime?

Yes. Cancel any time inside Skool. Founding member pricing locks for life as long as you stay subscribed — if you cancel and rejoin, you'll pay the current rate.

What if I want done-for-you ads?

First Wave members get first access to The Yacht — our done-for-you ad agency where we run your campaigns end to end. By application only.

How is this different from other ad memberships?

Most ad memberships teach what worked last year. First Wave is built around what's working now — and what's coming next. Plus, annual VIP members get exclusive access to BotCamp — almost no one is teaching how to optimize for AI buyers yet, and it's included with your VIP membership.

Where does the membership live?

Skool. You'll get an invite link after sign-up. Courses, live trainings, community, and resources all in one place.

Catch the first wave

Twelve dollars a month. Two coaches. Every Meta ads shift caught early.

Enter First Wave →