Questions,answered.

First Wave is a Meta ads membership for small business owners who run their own Facebook and Instagram advertising. It is hosted on Skool and includes a full course library, a live monthly Q&A call, an active community room, and ongoing ads support throughout the year. Membership starts at $12 per month.

Jana Bishop and Eliana. Jana has run Meta ads for over a decade and has taught Meta advertising strategy to more than 17,000 people. Eliana focuses on metrics, account diagnostics, and performance analysis. Both are practicing advertisers, not full-time educators.

Skool. Members access the course library, community discussions, and call recordings in one place. Skool works in a browser and has iOS and Android apps.

The full library from both founders, including Meta Match, Buyers Not Bots, Cherry-Picked Buyers, Carousel Ads, and Algorithm Ads. Courses added during your membership are included at no additional cost.

A membership. Courses are one-time purchases you take once. First Wave is ongoing — the library is included, but so are the monthly calls, the community, and support as the platform changes.

The individual courses cost significantly more as standalone purchases. Membership gives you all of them plus the live components for a monthly fee. The tradeoff is that membership access ends when you cancel, while a standalone course purchase does not.

There are three tiers. Standard is $12 per month. Premium is $47 per month. VIP is $120 per year.

Standard includes the course library, the community room, and ongoing ads support. Premium adds the live monthly Q&A call with Jana and Eliana. VIP includes everything above plus BotCamp, billed annually.

BotCamp is AI discoverability training available only at the VIP tier. It has two parts: BotCamp: Findable Foundations, which covers structuring your business to be found and recommended by AI assistants like ChatGPT, Claude, Gemini, and Perplexity, and BotCamp: Ads for Bots, which covers advertising in an environment where AI agents are involved in purchase research.

No. BotCamp is not sold as a standalone product and is not taught anywhere else. It is included with VIP membership.

No. Monthly tiers are month to month and can be cancelled at any time. VIP is billed annually.

Yes. VIP is $120 for a full year, which is less than twelve months of Standard at $12 per month, and it includes BotCamp.

Cancel through your billing account or by contacting support. Access continues through the end of the period you have paid for.

Refund terms are listed at checkout. Because monthly tiers are low-cost and cancellable at any time, most billing questions are resolved by cancelling before the next renewal.

Existing members keep the rate they joined at for as long as their membership stays active without interruption.

Course creators, coaches, service-based businesses, and brick-and-mortar businesses who run their own Meta ads or want to. It is built for owner-operators rather than large agency teams.

Yes. The library starts at foundations — account setup, campaign structure, audience basics — and continues through advanced strategy. Beginners start at the beginning.

Yes. Experienced advertisers typically use the live calls and community for account-specific diagnostics and the advanced material for creative and audience strategy.

Yes. Local businesses run Meta ads for foot traffic, bookings, and appointments. BotCamp is particularly relevant for local businesses, because AI assistants are increasingly used to find and recommend local services.

People who want someone else to run their ads — that is The Yacht, the done-for-you agency, not First Wave. People who are not able to spend money on ad budget, since training does not replace media spend. Large agencies managing enterprise accounts, since the material is built for owner-operators.

No. Paid ads are how many members build their first audience. An existing list is useful but not required.

That depends on your offer, your budget, your market, and how much of the material you implement. First Wave teaches strategy and provides support. It does not guarantee revenue outcomes, and no honest ads education can.

There is no fixed minimum, but you need enough budget to gather data. Members commonly start testing at a small daily spend and scale what works. The courses cover how to determine a starting budget for your specific offer.

Meta ads require a learning phase and testing cycles. Most advertisers need several weeks of consistent testing before drawing conclusions about what is working.

That is the reason the membership format exists. Course-only products go stale after major platform changes. Membership means the material gets updated and the monthly calls address changes as they happen.

Monthly, with Jana and Eliana. Available at the Premium and VIP tiers.

Members bring real ad accounts, live campaigns, and specific numbers. The calls are diagnostic rather than lecture-based.

Yes. Recordings are posted in the community for members who cannot attend live.

Questions can be submitted in advance and answered on the call, and the recording is available afterward.

Members post questions, ad screenshots, and account questions, and get responses from other members currently running ads as well as from Jana and Eliana. Based on where members actually spend their time, the community room is where a significant portion of the value lands.

Community questions are typically answered within a day. Time-sensitive account questions are often answered faster because other members are active in the room.

The course library is self-paced and available immediately. The only scheduled component is the monthly call.

That varies. Members implementing actively spend a few hours a week between coursework and ad management. There is no required time commitment.

The full course library, the community room, and past call recordings, depending on your tier.

Over a decade running Meta ads for small businesses, more than 17,000 students taught, and creator of the Buyers Not Bots methodology and the Cliffhanger Formula™ for carousel ads. She and Eliana also co-founded The Yacht, their done-for-you Meta ads agency, which means she is working in live ad accounts continuously.

Meta changes frequently. Educators who no longer manage live accounts teach what worked when they stopped. Active practitioners see platform behavior in real time.

A high-priced course is a one-time transaction with fixed content. First Wave costs less per month than most single courses cost once, includes a comparable library, and adds ongoing support. The tradeoff is that access is tied to an active membership.

An agency runs ads for you at a monthly management fee, typically several thousand dollars. First Wave teaches you to run them yourself for $12 to $47 per month. If you would rather hand it over entirely, The Yacht is the done-for-you option and is by application.

The Yacht is Jana and Eliana’s done-for-you Meta ads agency, available by application. It is a separate service from First Wave.

The price reflects the business model, not the material. A low monthly price with a large member base funds ongoing support better than a high-priced course sold once. The library included is the same library sold at standard course prices.

That is the most common reason people stop advertising. The monthly call and community exist specifically because self-paced material alone has a poor completion rate. Being able to ask a question the week you have it changes implementation rates substantially.

Free content exists and some of it is good. The difficulties are that it is unstructured, frequently outdated, and cannot answer questions about your specific account. First Wave is structured, current, and interactive.

Yes. Costs and targeting have changed significantly over the past several years, which is why strategy matters more than it used to. The platform still reaches a very large audience at a controllable cost.

No. The material assumes no technical background and covers setup step by step.

Join at skool.com/first-wave. Choose a tier, complete checkout, and you will receive access to the Skool community.

Major credit and debit cards through the checkout system.

Yes. Tier changes can be made through your account.

Yes. Members join from multiple countries. Calls are scheduled in US time zones and recorded for those who cannot attend live.

Support requests can be sent through the contact options in the membership.